09/08/08

All Things Sicilian brings a Taste of Italy to the rest of the Valley (and the world)

Tom Duggan

With customers from all over The Valley and  all over the world, Italian food store "All Things Sicilian" has moved it’s operations form Union Street in North Lawrence to Sal’s Riverwalk Properties on Merrimack St., in South Lawrence, just a few feet away form the Route 495(S) off-ramp at the North Andover line.

Owner, Al Zappala, says he and his partners first opened the store in North Lawrence but impending construction was about to severely hamper his customers ability to get to the store. 

All Things Sicilian is actually three companies according to Zappala; the store at Riverwalk, a wholesale company and an internet company (www.allthingssicilian.com) where All Things Sicilian ships Italian food products to every single state in the U.S. and several foreign countries.

“As you know from the history of the sweat shops in Lawrence, they [Italian immigrants] were all exploited,” Zappala said. “So, when we opened the first All Things Sicilian store we put it right there on Union Street because we felt it was an appropriate place; right in the heart of all the sweat shops. It took off right away and it captured the imagination of the people in the area.”

“But, the reason we decided to move here to Riverwalk,” he continued, “is because they’re closing the Duck Bridge for repairs for two full years. With 95% of our business coming from Route 495 or from the Andovers, and since we get very little business from the city of Lawrence itself, we needed to make a move so that we could be conveniently located for our walk in customers. It just made sense to take up space at Sal’s [Riverwalk], it’s closer to the highway, and Sal and I have been friends for a long time.”

Zappala says that All Things Sicilian immediately took on “a life of it’s own.”

“I have partners in The Valley who are of Sicilian ancestry,” he said. “including Dr. Tom Torrisi with a Dental Practice in Methuen Dr. Steve Zappala whose office is in Andover. You see, our ancestors come from the same town in Sicily. My grandparents worked in these sweat shops for 50 years. Our ancestors did this in the early-mid 20th century to give the next generation a chance to succeed in life here in America.

“I’m a lawyer here and in Italy,” he explained. “There are a lot of people who have family in Sicily whose ancestors die or have land in Italy that they want to buy, or have a legal issue over there. I partnered up with a man named Grimaldi whose wife was influential in economic development in Sicily and we  targeted about 15 businesses and we negotiated exclusive distribution agreements with them and began the process of developing their products. None of them had done business in America so, basically the nutritional fact information on the labels had to be translated and we had to get approvals from the FDA. It was a very lengthy process.”

To get just one product up and operational takes a ton of dough. Just one product in terms of label development is very expensive and extremely time consuming. Now we have Marshalls and TJ Max are distributing our products nationally and we have become a reliable distributor of Italian food products that keep people coming back for more.

Zappala has about 6,000 subscribers to his newsletter and “literally thousands of people” from all over The Valley who come to the store for one reason or another. “But it’s not just about food,” Zappala added. “We try to enhance people culturally. Five years ago we started at our cooking demonstrations. We have them on the third Sunday of every month. They’re very popular, they always sell out. And my wife Olga coordinates our Italian language program which we do once a week and now we are starting Italian for kids. So it’s a labor of love for my whole family and the families of my partners.”

“Plus you have no idea how many emails and letters I get from people who have never made the trip to Italy and say reading my writings about the trips we take to Italy makes them feel like they took the trip with me which people really enjoy and for me is very gratifying.”

Zappala says that his mission is not just to promote the food and culture of Sicily but to promote a positive message about Sicilians. “It’s important for people to understand that not all Sicilians are Mafioso. What we are trying to do is show people the good side of Sicily and the Sicilian people.”

“Over there it’s 20% unemployment. There’s been a critical drain, a mass exodus of kids because there aren’t any jobs in Sicily, so we are creating jobs here and over there and it’s something to really be proud of. Someday I will retire there.”

Zappala says that shortly after 9-11 he was in Italy and went to one of the American military bases to show the men stationed there how proud he was of their service and wish them luck. “We made a lot of good friends there, and now every time we go back I make a special trip to the base to see the men and they are always grateful that one of their countrymen is so supportive.

All Things Sicilian also serves as a coffee house on weekend evenings for aspiring musicians and entertainers.
To order custom made Italian food, sign up for Italian language classes or learn more about the culture of the Sicilian people you can visit All Things Sicilian on line  at www.allthingssicilian.com.


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

All pictures and material are
(C) copyright, Valley Patriot, Inc., 2008

*September 2008 Edition PDF


September 2008 Index

August Index Page

Valley Patriot_Archives

Email us here

2008 Ad Rates

About Us
(978) 557-5413 office
(978) 258-1964 fax

2008 Ad Rates
(line ads .80 cents per word)
Pay by credit card using PayPal below

Now Accepting PAYPAL!
The Valley Patriot is now
accepting credit cards for
subscription and advertising

Valley Patriot Distribution MAP*


VALLEY PATRIOT OF THE MONTH...

Joe Bella of Methuen

... sponsored by

Prior Valley Patriots
of the Month

To Our Brave
Heroes THANK YOU!

About Us
(978) 557-5413 office
(978) 258-1964 fax

2008 Ad Rates
(line ads .80 cents per word)
Pay by credit card using PayPal below

Valley Patriot Distribution MAP*

Valley Patriot ARCHIVES

Page Two

>>>

Archives

>>>

Valley Patriot Ad Info

>>>

Contact us