WCAP Radio to brodcast from
Lawrence
Sal Lupoli of Sal's Pizza teams
up with WCAP radio
 A new Relationship Between
Sal Lupoli and WCAP 980AM local radio
owners Clark Smidt and Sam Poulten means
that once again, Lawrence has a local
radio station broadcasting local news and
commentary.
Lawrence hasn’t had a legal radio
station broadcasting within its borders
for more than a decade when the now
defunct WCCM/800AM was sold by Curt Gowdy
to Costa-Eagle Enterprises and moved its
station to Methuen.
Sal Lupoli, President and CEO of Sal’s
Pizza Retail and Wholesale Divisions,
Salvatore’s Restaurants and
Riverwalk Properties in Lawrence, has
officially announced that he is combining
forces with WCAP Merrimack Valley Radio
(AM 980) to broadcast WCAP’s local
programming from Salvatore’s
restaurant in Lawrence. “WCAP owners
Clark Smidt and Sam Poulten’s
mission is to help promote the economy
and quality of life in the Merrimack
Valley mirroring our own corporate
mission and we are pleased to work with
them in doing so,” Lupoli said.
John McDonald, VP of Corporate Strategy
and Communications appeared on the Paying
Attention! Radio program to announce the
new relationship between Sal’s and
WCAP. “This is a great fit for both
Sal’s and WCAP radio,” he said.
“Sal and I both know that Sam and
Clark are committed to promoting the good
things that are happening in the
Merrimack Valley and using their radio
station as a vehicle for helping small
local businesses. I’m confident that
this will be a great working relationship
for both of us,” he said.
The new relationship will entail regular
live broadcasts from Salvatore’s
Restaurants and Riverwalk Properties in
Lawrence during special events and/or
regular programming. WCAP and Sal Lupoli
also announced as part of the WCAP/Sal’s
Pizza partnership; the launching of the
“New Official Pizza of the Merrimack
Valley and the home of the $9.80
WCAPizza!”
“We are extremely excited that Sal
has named a pizza after us. A 12”
Pizza with double cheese and pepperoni…my
favor-ite, and Everybody Gets It!”
said Clark Smidt oco-owner of WCAP 980
AM.
Sal’s Pizza has corporate-owned
properties in New Hampshire and
Massachusetts. The business with over 35
locations has become a large retail
franchise and wholesale operation serving
all of New England with additional
locations in California, Florida and
opening soon in Virginia.
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