North Andover man gains
national attention with second invention
Says advertising in The
Valley Patriot was all he needed!
Valley Patriot Staff
NORTH ANDOVER - George A.
Peters Jr., is the founder &
president of Lancer 1 Inc. a company he
started just two years after filing for
his first patent, Mosquito Mitt® in
1999. On April 1, 2003 Peters says that
his dream came true when his safety
applicator glove system and method was
awarded a U.S. patent.
During those four years, George developed
partnerships with Hefty, Milliken, and
Valley Forge Sports.
At that point, the Mosquito Mitt®
(Patent # 6,539,549) became a real
success. Peters has also developed and
patented the What Now???®, Evacuation
Training Aid (Patent # D546,391).
George has appeared as a guest speaker in
many schools and businesses around New
England, including Babson College,
located in Wellesley, Massachusetts.
Next month, Peters will
speak at the 13th annual Independent
Inventors Conference on the campus
of the United States Patent and Trademark
Office (USPTO) in Alexandria, Virginia.
The event will take place on August 8th
& 9th.
As part of the conferences guest
speaker track, Peters was invited by the
United States Patent and Trademark Office
(USPTO) to discuss his difficulties and
successes as an inventor, and offer
advice to people who hope to one day get
their products patented.
The Independent Inventors Conference also
will include a presentation by Deputy
Under Secretary of Commerce Margaret
Peterlin and Commissioner for Patents
John Doll. Also appearing this year will
be Louis Foreman, creator and executive
producer of the Emmy award winning PBS
series, Everyday Edisons.
Peters says that since putting his What
Now??? Evacuation Training Aid on the
market, advertising in The Valley Patriot
was all he needed to launch a national
campaign to market his product.
I began putting half page color ads
in The Valley Patriot, Peters said.
Within the first month of running
the ad, I started getting calls from
school systems, office managers, and
private companies all over the state. Weve
now sold this product to Fidelty
Investments, the US Marines, several
school systems and several multi-national
corporations. I had no idea the magnitude
of responses I was going to get from this
little monthly newspaper. It was the
perfect fit at the perfect time,
Peters concluded.
Lancer 1 Inc. develops products to make
peoples lives safe and easy,
especially childrens. The latest
product, the WHAT NOW???® Evacuation
Training Aid, was awarded a patent in
2007. This product was developed after
watching fire fighters and safety
officials struggle with safely blocking
exits during evacuation drills.
The WHAT NOW???® provides a safe and
effective way to educate people about the
critical importance to know multiple
escape routes when an actual emergency
occurs. WHAT NOW???® is being used by
Raytheon, Fidelity Investments, the U.S.
Marine Corps, the U.S. Army and hundreds
of schools and business worldwide.
Lancer 1 Inc. is a privately held company
headquartered in N. Andover, MA. For more
information, visit www.Lancer1inc.com.
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