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The Big Picture in the Fifth District
Richard Howe, Jr.
(08/03/07)


A week after Ronald Reagan defeated Jimmy Carter in the 1980 presidential election, I left for a three-year tour of duty in West Germany as an Army intelligence officer.  A few weeks ago, I made my first trip back for a family vacation during which I was more interested in the Bavarian weather forecast than the goings-on in the Fifth District race.  Returning home, I felt out of touch with the day-to-day rhythm of the campaign, so for this article, I’ll focus on the big picture in the rapidly approaching Democratic primary.

Ironically, losing track of the race has made me a better observer of it.  During any campaign, candidates, staffers, the media and political junkies become obsessed with the latest poll, fund raising report, endorsement, anything, as long as every second of every day is filled with thoughts of the campaign. We assume that everyone else does the same. They do not. 

I believe that the average voter has not yet tuned into this Congressional race and, given the absurd date on which the primary will be held – the day after Labor Day – it’s unlikely that the average voter will ever tune in.

For most, Tuesday, September 4, 2007 will be about getting your kids back to school and yourself back to work after a long weekend and a longer summer. In a low turnout race, the power of money is diminished.  The single biggest expense for any campaign is advertising, particularly extremely expensive major market television ads.  Because so few will be participating in this election, however, the effectiveness of these commercials will be greatly decreased, almost eliminated.  The same goes for print ads since no single newspaper (except this one) dominates political coverage in the geographically diverse Fifth District.

So if television commercials and newspaper ads aren’t going to win this race, what will?  Voter identification and persuasion top the list. By researching who has voted regularly in past elections, a campaign can predict who will vote in this one.  Identifying this small pool of die-hard voters is the easy part.  The challenge is persuading them to vote for you. This is also where endorsements might make a difference. 

An endorsement by an elected official or union by itself means little. 

But if that endorsement brings the endorser’s campaign organization and list of supporters plus a determined effort to turn out the voters on that list, then it could generate a critical number of votes in this low turnout election.

Having an electoral base, a group of people who has voted for you before and will readily vote for you again, will also help.  Eileen Donoghue, who has been repeatedly re-elected to the Lowell City Council, probably has a slight advantage here over her state representative opponents (Eldridge, Finegold and Miceli) who represent smaller districts and also over Niki Tsongas who has never held elective office. 

Of course, if you look at Tsongas’s campaign finance reports or go to one of her events, you will see that many Lowell residents, almost all of whom have been Donoghue supporters in council races, are with Tsongas. 

This cuts into Donoghue’s base, as does the lingering animosity of those who view Donoghue as the prime architect of last year’s ouster of City Manager John Cox. 
Signs, bumper stickers and blanket literature drops won’t have much impact.  Automated calls are a nuisance.  There are still a number of debates, but all five Democrats have been so effective on stage that the chances of one emerging due to a standout debate performance is remote.  Of course, these debates are a wild card since a major gaffe by a candidate will bring the type of unwanted attention that could alter the outcome of the election.

At the end of my recent trip to Germany, the taxi driver bringing us to the airport was chatty, so I asked him about Angela Merkel, the first female chancellor of Germany.  He said that it didn’t matter who was elected because the big corporations control everything. 

I suspect that many who live in the Fifth District share that sentiment.

Whichever candidate does the best job of identifying those residents who feel that way and then completely ignoring them while focusing on the much smaller pool of those who vote in every election will be the Democratic nominee. 

Richard P. Howe Jr. is the creator of www.richardhowe.com, a blog that provides commentary on politics in Lowell.  He also serves as Register of Deeds of the Northern District of Middlesex County.  You can email him at lowelldeeds@comcast.net



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The August 2007 Edition of the Valley Patriot
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